Properly structuring your content requires a lot of research, interviews, and soul-searching. But there's a big payoff. When you take the time to structure your content, you get several benefits.
Content teams want landing pages to be dynamic and reflect the vision they have inside their heads. Organizations want brand consistency and standardization. How do we marry these desires together?
Content audits are essential to understanding and analyzing the quality of content you have on your website and are helpful in aligning the goals of your content with the needs of your audience.
What your content team thinks of the website can make or break the long-term success of a project more than its design or external user experience. You should pay attention to the authoring UX.
As your content team grows, so does the potential for new problems. Learn how to plan for them, how to overcome them, and how to prevent them when working on complex websites.
A group of Lullabots get together to swap scary stories from their professional pasts. Sometimes computers are hard and result in some scary situations. Happy Halloween!
We go over the problems that DAM platforms purport to solve, what you should focus on instead, and the unique circumstances where we would recommend one.
