User & Market Research

Why we advocate for paper prototypes for websites and digital products, and how to get high value from low fidelity.

User research is used to help identify your target audience, but beyond that, it can also help you prioritize your target audience. But what about internal users?

How to identify and overcome the challenges of decentralized universities when you have no authority to enforce web solutions, and how to do it in a way that makes everyone happy.

Building a great website is more than just good colors and photography. And fixing the design alone doesn’t make for a good website.

Keyword research has become part of any healthy content strategy.

Remote usability testing is a great way to check how useful your website or product is and measure how easy it is to use. And almost anyone can do it.

How do you document design requirements in a way that lays the foundation for a project's success? Presentation modeling orients stakeholders toward needs and priorities, resulting in better feedback.

What does a design process look like when your audience includes almost anyone and your stakeholders are the entire community of a large, open-source project?

After years of designing for adults, I jumped at the opportunity to design for kids which proved to be a challenge. With the help of my nieces, here's what I learned along the way.

Mike and Matt talk with the team that helped implement content strategy on Georgia.gov.