User & Market Research

Articles, Case Studies, Episodes, Webinars, and White Papers

Paper Prototyping for Websites and Digital Products

Why we advocate for paper prototypes for websites and digital products, and how to get high value from low fidelity.

User Research: Don’t Ignore Your Internal Users

User research is used to help identify your target audience, but beyond that, it can also help you prioritize your target audience. But what about internal users?

How to Keep Your University's Websites from Going Rogue

How to identify and overcome the challenges of decentralized universities when you have no authority to enforce web solutions, and how to do it in a way that makes everyone happy.

Identifying Your Root Design & Strategy Problems

Building a great website is more than just good colors and photography. And fixing the design alone doesn’t make for a good website.

How Light Keyword Research Can Fill Some Blanks

Keyword research has become part of any healthy content strategy.

A Usability Checklist for Everyone

Remote usability testing is a great way to check how useful your website or product is and measure how easy it is to use. And almost anyone can do it.

Presentation Modeling: A Prioritized, User-centered Approach to Design Requirements Gathering

How do you document design requirements in a way that lays the foundation for a project's success? Presentation modeling orients stakeholders toward needs and priorities, resulting in better feedback.

Designing for Chaos: Finding Order for Olivero

What does a design process look like when your audience includes almost anyone and your stakeholders are the entire community of a large, open-source project?

UX For Kids: A Personal Journey

After years of designing for adults, I jumped at the opportunity to design for kids which proved to be a challenge. With the help of my nieces, here's what I learned along the way.

The Content Strategy Team

Mike and Matt talk with the team that helped implement content strategy on