After three straight years of successfully designing and launching GRAMMY.com, Lullabot is pleased to announce the re-launch of the Latin GRAMMY website. The Latin GRAMMY Awards honor music that is recorded in Spanish or Portugese and attracts millions of viewers on event night.

The Latin GRAMMY Awards telecast is one of Univision's most watched events, ranking as its highest-rated special. Last year's 12th Annual Latin GRAMMY telecast was watched by 11.1 million viewers in the United States who tuned in to all or part of the live three-hour broadcast on the Univision Network. The show delivered an average audience of 5.7 million total viewers 2+ and positioned Univision as the No. 1 broadcast network for the entire night among adults 18–34 for the second consecutive year. The 12th Latin GRAMMYs also generated more than 25 million impressions on Twitter throughout the evening, helping the Latin GRAMMYs and Univision win the night for social TV as well. Additionally, the Latin GRAMMY Awards on Univision continue to attract more Hispanic viewers in the demographic groups of total viewers 2+, adults 18–49 and adults 18–34 than the combined audiences of the biggest awards shows on primetime television. The Latin GRAMMY Awards telecast is broadcast to more than 100 countries. — from GRAMMY.com

The previous Latin GRAMMY site was powered by a custom CMS built on Ruby on Rails. It allowed for different content types, categories and translations. The new site is built on Drupal 7 and standardizes the editorial workflow between Grammy.com and the LatinGrammy.com website.

We'll soon publish a more in-depth article on how the team, made up of Brock Boland, Jerad Bitner, David Burns, Angus Mak, and Ben Chavet, handled the content migration and other challenges.

Check out the new Latin GRAMMY website!

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Jeff Robbins

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Jeff is a co-founder of Lullabot and the company's former CEO.