MSNBC Video and DrupalCon Case Study

An impossible mission, accomplished

In the past 8 years, we've had the privilege of working on some amazing high-profile projects. We helped extend the reach of Drupal, building some of the earliest household name Drupal websites including projects for MTV, Sony Music, FastCompany, WWE, Martha Stewart, Harvard University, and many more. Late in 2012 we were approached about what would become one of the most ambitious projects we've ever launched.

Lullabot lead development of, a complete ground-up rebuild and reworking of the popular news site and online arm of one of world's most popular cable news networks. The network, which had started as a joint venture between Microsoft and NBC, had fallen back into the hands of NBC Universal. The domain had been redirected and there was no longer a website at

Unlike most of the projects we work on, there was not a lot of legacy functionality to port to the new site. It was basically a blue-sky project – a complete from-the-ground-up build of the web presence of one of the biggest names in television news. Needless to say, we were honored and excited to be able work on this project. A large portion of the Lullabot team worked on the project for the better part of 2013 and the new site launched back in October. The project was not without its hiccups. But in our experience, it was one of the smoothest and most rewarding sites we've launched. To celebrate the project and showcase the site, we commissioned an interview video with the major stakeholders on the project. We're really proud of the way it came out.

At DrupalCon next week, we will be presenting a panel session featuring Karen Stevenson, Jeff Robbins (that's me), and the MSNBC stakeholders. We will give an overview of the project and talk about the methodologies, technologies, and experiences which made the project a success. It should be both fun and enlightening for anyone who hopes to build complex Drupal sites. The session will take place Tuesday, June 3rd at 10:45am (central) in Room 17 at DrupalCon in Austin. If you'll be at DrupalCon, please come by and participate! If you miss the session, please stop by the Lullabot booth in the exhibit hall. We're a friendly bunch and we're always happy to meet new people.

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