Get new Lullabot videos early and get 'em cheap!

After spending a while trying to figure out the best way to offer discounts to our past customers on new video releases, I came to a realization: why not just give a discount to everyone who buys the videos early? Lullabot fans can more easily complete their collection, and new customers will have an incentive to find out what all the hubbub is about. Each video in the Lullabot Learning Series is offered in two formats: as a downloadable video file, and as a DVD. Once we're finished with the production and editing process, the video download is pretty much ready to go. However, the DVD version usually takes a few weeks at the pressing plant and then ship to our warehouse. We've opted to sell the download-only versions of new videos while we wait for DVD versions to come in. However, since these releases aren't available yet in all formats, we're now calling them "early releases" and offering them at a big discount. The end result: purchase new Lullabot videos within the first few weeks and you'll save yourself some cash. For instance, right now, the Administering Drupal video is marked down to $55 from the normal price of $75. That's more than 25% off. But how will you know when new Lullabot videos are released? By all means, sign up for the mailing list. Not only will you stay updated on the latest stuff from Lullabot and save some money on new releases, you'll also be just a little bit cooler than you already are.

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Jeff Robbins

Jeff is a co-founder of Lullabot and the company's former CEO.

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