A little over a year ago, as we were putting the finishing touches on the Lullabot Learning Series, we needed a quick-and-easy way to sell our video downloads and DVDs. We took a look at several of the options out there and Matt ended up stumbling across Shopify, who's tag-line is "E-commerce made easy". Their solution is fully hosted and they claim "setup within minutes". And sure enough, within mere minutes Matt had set up a working site. Within a few hours, it had a Lullabot logo and mostly worked the way we wanted. It took us another day or two to wire it up to our shipping warehouse, and to Fetch, the company which we used for our digital downloads. Overall, it was a quick-and-painless solution.

It served us well for over a year. But we really wanted more out of our store. We wanted better integration with our main site. We wanted to be able to offer coupons and special offers to people on our mailing list. We wanted to be able to create discounted product bundles. And we wanted options like affiliate links and Amazon-style ratings and reviews. And to be completely honest, we were a little embarrassed that we weren't using a Drupal-based solution. So over the past month, we've been toiling away at a brand new Übercart-based store site. And today, we're proud to announce that store.lullabot.com is all-Drupal all-the-time! It did not take us mere minutes to set up. But it's much more configurable, modular, and flexible than our Shopify site.

Incidentally, we'll be celebrating the Independence Day weekend by sending out some deep discount coupons to our mailing list. If you're not already subscribed, hurry up and get on the mailing list to get coupons, special offers, and the inside scoop on upcoming workshops and video tutorial releases... here's a hint: we know a thing or two about Übercart now!