Content Strategy & Migrations

Most organizations don't set out to fix content. They start considering a new platform, a redesign, or a way to stop drowning in PDFs. But somewhere in that process, they realize the content itself is the problem.

We help government organizations make sense of large-scale content challenges. From an initial audit that reveals what you actually have, to the migration workflows that move the right content, and only the right content, into your new system.

Content problems build slowly and then reveal themselves all at once, usually during a redesign or migration. Here are the most common signs you’ve outgrown your content system:

• Too many PDFs: Vital information locked in inaccessible documents that search engines can’t index and screen readers struggle to interpret.
• Conflicting or duplicated content: Multiple versions of the same information living on different pages, with no clear source of truth.
• Content ROT: Outdated pages that haven't been touched in years, quietly undermining user trust and search performance.
• No sustainable structure: Information exists, but nobody can find it, ownership is unclear, and maintenance is reactive.

Migrating content without a strategy is just relocating the mess. Content audits are typically led by your team of subject matter experts who know the content best. We support that effort with proven tools, frameworks, and guidance to make the process more efficient and actionable. The result is a clear understanding of what you have, what serves users, what can be consolidated, and what can be retired.

That content audit informs: 

• Information architecture
• Content modeling 
• Migration workflows 
• Editorial governance 

If you require a formal content audit as a deliverable, we know how to scope and deliver it efficiently and tie it directly to implementation.

The result is not just a cleaner site at launch, but a healthier system moving forward.

Our content strategy and migration work includes:

Content inventory and audit

A comprehensive accounting of your digital properties, with clear recommendations on what to keep, consolidate, rewrite, or remove. All guidance is informed by accessibility best practices to ensure content works for everyone.

Information architecture 

Structural planning that organizes content around how your users look for it, not how your organization is structured.

Technical and automated migration workflows

Automated processes, validation rules, and quality checks that protect your data’s integrity when conducting large-scale migrations.

Content design

Audits don’t just reveal what to remove; they highlight what needs to be reimagined. We take a user-centered approach to redesigning essential content, aligning it to your design system so it’s clearer, more useful, and built for how people actually interact with your site.

Content cleanup and manual entry

Not everything migrates cleanly, and sometimes automation isn’t the right fit. We handle exceptions, edge cases, and manual entry to keep your launch on track while your team focuses on what matters most.

Editorial governance

The standards, workflows, and ownership structures that keep content accurate, accessible, and manageable after launch.

A well-executed content strategy and migration does more than deliver a cleaner website. It delivers measurable impact:

• Significant reduction in redundant or outdated content. 
• Fewer PDFs.
• Content maintenance is easier for authors and editors.
• Improved accessibility and search performance
• Less stress during launches and updates

For state and local governments, this also means a website populated with accessible, readable content that meets compliance requirements and serves the constituents who need it.

The goal isn’t just a successful migration. It’s a sustainable content ecosystem your team can manage with confidence.

Learn more about how we’ve helped state agencies, universities, and large organizations bring order to their content and keep it there.