In this episode, Jeff Eaton talks to Content Strategist Noz Urbina about Adaptive Content and the changing face of customer engagement. What does "omni-channel" mean? Is it more than a buzzword? What steps can organizations take to prepare for it? Spoiler Alert: It all relies on well-modeled content… Along the way, they discuss the storied history of structured content, the challenge of effective content personalization, and the existential horror of old-school WYSIWYG editors.

Insert Content Here listeners can also receive a 10% discount on Noz Urbina's upcoming Adaptive Content Modeling workshop! Just sign up with the discount code ICH10.

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