Episode 25  on May 1, 2015Insert Content Here

Noz Urbina Explains Adaptive Content

In this episode, Jeff Eaton talks to Content Strategist Noz Urbina about Adaptive Content and the changing face of customer engagement. What does "omni-channel" mean? Is it more than a buzzword? What steps can organizations take to prepare for it? Spoiler Alert: It all relies on well-modeled content… Along the way, they discuss the storied history of structured content, the challenge of effective content personalization, and the existential horror of old-school WYSIWYG editors.

Insert Content Here listeners can also receive a 10% discount on Noz Urbina's upcoming Adaptive Content Modeling workshop! Just sign up with the discount code ICH10.

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