Syfy

Implementing an Out of This World Responsive Design

While the Syfy network was busy creating compelling new worlds with shows like 12 Monkeys and Helix, their website was worlds behind. It was not responsive, not beautiful, and, in the words of Matthew Chiavelli, VP of Digital Media and Strategy, "put together with duct tape and baling wire". Syfy needed a scalable, cinematic full-screen experience that would look great on any device and be commensurate to their original content. Enter Lullabot.

Full Syfy mockup at different breakpoints

Our team was instrumental in translating a beautiful set of desktop mocks into a living, breathing, mobile-friendly website with a scalable video player that gives users a full cinematic experience on every device.

Syfy.com Video Player

Meanwhile, "the time that it took to get something on the website is far less," said Jesse Murray, head of Digital Content for Syfy. "The new site makes me think of things we can do for our shows in totally new ways, and now that the designs have improved exponentially, the ideas that my colleagues and I come up with have also expanded."

Syfy.com Mobile design
Assets Show row weights File information	Operations File information	Operations    syfy-full-mockup-1734.006890b1004a.jpg (773.56 KB) fid: 4169 Alt Text *  Full Syfy mockup at different breakpoints Alternative text is used by screen readers, search engine
I think the new Syfy.com is one of the best television websites out there right now. It serves our content in a way that is unique to us. It makes it feel big and aspirational.
Matt Krueger, Syfy Creative Director

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