The NAMM Foundation

A Purpose-Driven Redesign Celebrating Music Education

Acoustic guitar players, one teaching one learning.

The NAMM Foundation is a non-profit organization full of dedicated staff and volunteers that work hard to promote the intrinsic value of music and music education. It's a fantastic cause and wonderful organization that does a lot of inspiring things in communities all across the United States.

NAMM website mockup

We headed out to sunny Carlsbad, California to spend a week with the NAMM team, learning the ins and outs of their organization, their content, and the people they serve. The result of the work was a number of lightweight tools to help inspire, evaluate, and focus our design ideas.

Card-sorting onsite at NAMM
Jazz albums

During our brand research we realized that Herbie Hancock's blue note jazz albums from the mid 20th century seemed to really fit the words we were using to describe the NAMM Foundation’s brand. We created a style tile that applied this visual language to example components and messaging for the NAMM Foundation website.

NAMM Website Mobile Mockup


NAMM Mockup on an iPad

The Team

The following Lullabots worked on this project