The NAMM Foundation is a non-profit organization full of dedicated staff and volunteers that work hard to promote the intrinsic value of music and music education. It's a fantastic cause and wonderful organization that does a lot of inspiring things in communities all across the United States.
We headed out to sunny Carlsbad, California to spend a week with the NAMM team, learning the ins and outs of their organization, their content, and the people they serve. The result of the work was a number of lightweight tools to help inspire, evaluate, and focus our design ideas.
During our brand research we realized that Herbie Hancock's blue note jazz albums from the mid 20th century seemed to really fit the words we were using to describe the NAMM Foundation’s brand. We created a style tile that applied this visual language to example components and messaging for the NAMM Foundation website.
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Project credits
The following people contributed to the success of this project.
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Darren Petersen
Director of Projects
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David Burns
Director of Support & Maintenance
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Greg Dunlap
Director of Strategy
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Jared Ponchot
Chief Creative Officer
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Jeff Eaton
Former Senior Digital Strategist
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Jen Witkowski
Associate Design Director
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Jerad Bitner
Sr. Technical Project Manager
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Juan Olalla Olmo
Former Senior Developer
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Maggie Griner
Senior UX Designer
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Matthew Tift
Lead Engineer
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Mike Herchel
Former Senior Front-end Developer at Lullabot
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Sally Young
Senior DevOps Engineer
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Sean Lange
Senior Development Manager
Services
We provided the following kinds of services to help this project succeed.
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Digital & Content Strategy
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Drupal Development
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Front-end Development
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UI Design
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UX & Design