The NAMM Foundation
A Purpose-Driven Redesign Celebrating Music EducationView the site
The NAMM Foundation is a non-profit organization full of dedicated staff and volunteers that work hard to promote the intrinsic value of music and music education. It's a fantastic cause and wonderful organization that does a lot of inspiring things in communities all across the United States.
We headed out to sunny Carlsbad, California to spend a week with the NAMM team, learning the ins and outs of their organization, their content, and the people they serve. The result of the work was a number of lightweight tools to help inspire, evaluate, and focus our design ideas.
During our brand research we realized that Herbie Hancock's blue note jazz albums from the mid 20th century seemed to really fit the words we were using to describe the NAMM Foundation’s brand. We created a style tile that applied this visual language to example components and messaging for the NAMM Foundation website.
The following people contributed to the success of this project.
Director of Projects
Director of Support & Maintenance
Director of Strategy
Chief Creative Officer
Former Senior Digital Strategist
Associate Design Director
Sr. Technical Project Manager
Juan Olalla Olmo
Former Senior Developer
Senior UX Designer
Former Senior Front-end Developer at Lullabot
Senior DevOps Engineer
Senior Development Manager
We provided the following kinds of services to help this project succeed.
Digital & Content Strategy
UX & Design