Gaining clarity and establishing priority through onsite exercises
The size of IBM’s organization results in many voices being involved in each project. We gained clarity on a tight timeline with a research sprint filled with 30-minute interviews, and all kinds of inventories and analyses of the current site, audience, and competitive landscape. This time spent on research culminated in an onsite workshop, which included our “Project Goals and Prioritization” exercise, where research could be confirmed and prioritized alongside the IBM team.
During the on-site workshop, the IBM team ranked each requirement on two criteria: its value to the Investor Relations team, and its probable value to the Core Platform and other business units.
Requirements in the upper-right quadrant offered significant benefits to both groups and were obvious candidates for the initial migration attempt. Using this information, the Investor Relations team broke the requirements down into “Minimum Viable Product” and "Post-Launch" features.
The result of this exercise squares with Lullabot's initial thoughts on priorities. The MVP features include a mix of core design improvements and technical tools to simplify work for the Investor Relations team, while post-launch features include iterative and platform-wide improvements.
MVP
- Business-unit tailored authoring experience
- Attractive, compelling design
- High-accuracy implementation of the Duo design standard
- High-quality mobile experience
- Micro-content embedding ("Flexible" page template)
- Web Segment restricted search function
- Improved navigation and wayfinding
- The groundwork for future redesign
Post-launch
- Improved CMS handling of tabular data
- Dynamic charting and data visualization
- Integration with IBM DAM
- Improved video presentation
- Previous revision comparison for visitors
- Improved archive of historical data
- Improved organization of Prospective Investor content
The research and onsite exercises completed in Phase One continued to be the foundation drawn upon until the end of the project.
Extending an established brand and style guide
The majority of Lullabot’s design work focuses on complete redesigns, where we’re helping clients to re-imagine the implementation of their brand and how that translates to a user interface design. We’re also quite comfortable working alongside the guidance of a client-side design team, to accurately interpret an existing style system, as well as extend it to create wholly new component designs.
A vision and plan for content migration
When a large and varied team needs to work together in understanding how to migrate and manage future content to a newly redesigned site, a clear plan needs to be in place. We created documentation to help aid in this process.
