Strategy

We work to understand your goals, identify problems, and rally the troops around a defining purpose for why we make the things we make. Whether you're planning the launch of a new publishing platform, weighing the potential of a new technology, or wrestling with the complexity of a legacy migration, the right start matters.

Services Provided

Mentorship consulting

We work with your team early to identify the goals and understand the problems driving your decisions, then help translate those insights into a concrete plan. Some of the services we offer include:

Content Strategy

  • Content and domain modeling
  • Inventories, audits, and gap analysis
  • Content and CMS migration planning
  • Workflow and editorial UX tuning
  • Content governance planning

Project Planning and Architecture

  • Project definition workshops
  • Product and platform evaluation
  • Phased implementation road maps

Our strategists work closely with design, development, editorial, and business teams to ensure your plans will pay off when they leave the whiteboard.

Content spreadsheet

Strategy is More Than Theory

Our team has built, run, and tuned some of the largest sites on the web, and our strategists are more than theorists. We’ve seen the pitfalls and can help you avoid them, and we’ve worked in the trenches as editors, content producers, and product managers to understand the challenges you’re facing. We balance the inspiration of a grand vision with the constraints of time and budget, navigating a path that gets you where you need to go.

Cross-disciplinary Collaboration

UX design consulting

Effective strategy builds shared understanding and clear communication between design, engineering, marketing, and business teams. Our strategists know how to effectively coordinate the insights of developers, visual designers and UX specialists, editors, and more. A good plan is more than a document or a set of deliverables: it’s a foundation for future communication and effective decision-making.

Understanding the "M" in CMS

Content Management is more than a checkbox on your project’s to-do list. Your content is a business asset, and the people who create and maintain it are critical members of your team. Our strategy team can work with you to ensure that your tools fit the workflow, tempo, and governance needs of your organization.

See examples of our work.

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