Erin Schroeder

Erin is a content strategist with a rare combination of strategic prowess and a background in journalism. Clients, including IBM, the State of Massachusetts, Dartmouth Health & Geisel School of Medicine Giving, and the State of Iowa have benefitted from Erin’s ability to make content easier to find and understand while aligning with stakeholder goals.

Before joining Lullabot, Erin was a senior content strategist at Geonetric, developing website and intranet content strategies, information architecture, and UX analyses for healthcare organizations nationwide. She’s proud of her work with UNC Health, Altru Health System, and East Tennessee Children’s Hospital.

As a journalist, Erin spent more than a decade covering the Quad-Cities of Iowa and Illinois, with a stint teaching news writing, photojournalism, and managing the student newspaper at Scott Community College. Ever the writer, you may run into her waxing poetic about content strategy and user experience here at Lullabot.com, UX Collective, and UX Booth, or covering local Iowa happenings and history for Little Village Magazine.

Erin lives in Cedar Rapids, IA, with her husband, Andrew and cat, Frank. When she’s not “content strategizing,” you’ll find her reading, crocheting, collecting (and listening to) vinyl records, paddling Iowa lakes in her kayak, and helping friends with Beatles trivia.