Erin Schroeder

Senior Content Strategist
Cedar Rapids, IA
Erin Schroeder

Erin’s Expertise

  • Information Architecture
  • User Experience
  • Content Design
  • Site Structure
  • Content Writing

Erin is a content strategist with a rare combination of strategic prowess and a background in journalism. Clients including IBM, the State of Massachusetts, and Dartmouth Health & Geisel School of Medicine Giving have benefitted from Erin’s ability to make content easier to find and understand while aligning with stakeholder goals.

Before joining Lullabot, Erin worked as a senior content strategist at Geonetric, developing website and intranet content strategies, information architecture, and UX analyses for healthcare organizations coast-to-coast. She’s proud of her work with UNC Health, Altru Health System, and East Tennessee Children’s Hospital.

As a journalist, Erin has spent more than a decade covering the Quad-Cities of Iowa and Illinois, with a stint teaching news writing and photojournalism at Scott Community College while managing the campus newspaper and a team of student journalists. Ever the writer, you may run into her waxing poetic about content strategy and user experience here at Lullabot.com, UX Collective, and UX Booth. 

Erin lives in Cedar Rapids, IA with her husband, Andrew, and cat, Otis. When she’s not “content strategizing,” you’ll find her reading, crocheting, collecting (and listening to) vinyl records, paddling Iowa lakes in her kayak, and helping friends with Beatles trivia.

Projects Worked on at Lullabot:

Dartmouth Health & Geisel School of Medicine Giving

Key Accomplishments:

Over 10 years experience as a content strategist and advocate for content strategy

Published articles can be found on Lullabot.com, UX Collective, and UX Booth

Speaker, Digital Summit NYC 2022

Education & Certifications:

Bachelor of Arts in Journalism, St. Ambrose University

Master of Arts in Professional Journalism, University of Iowa

Certificate in Content Strategy, Northwestern University

Certificate in UX writing fundamentals, UX Content Collective

Did you know?

Erin is a second-generation “Beatlemaniac” thanks to her mom. If you need someone on speed dial for a Beatles pub trivia night, Erin’s your girl.