Erin Schroeder

Content Strategist
Cedar Rapids, IA
Erin Schroeder Headshot

Erin Schroeder is a content strategist at Lullabot. She spent more than a decade as a journalist covering the Quad-Cities of Iowa and Illinois, with a stint teaching news-writing and photojournalism at Scott Community College while managing the campus newspaper and a team of student journalists.

Before joining Lullabot, Erin worked as a senior content strategist at Geonetric, developing website and intranet content strategies, information architecture, and UX analyses for healthcare organizations coast-to-coast. She’s especially proud of the work she did with UNC Health, Altru Health System, and East Tennessee Children’s Hospital.

Ever the writer, you may run into her waxing poetic about content strategy and user experience at UX Collective and UX Booth.

Erin lives in Cedar Rapids, IA with her husband, Andrew, and cat, Otis. When she’s not “content strategizing,” you’ll find her reading, crocheting, collecting (and listening to) vinyl records, enjoying the outdoors while hiking and kayaking, and helping friends out with Beatles trivia.


  • MA, Professional Journalism - University of Iowa 
  • BA, Journalism - St. Ambrose University
  • Certificate, Content Strategy - Northwestern University

Did you know?

Erin is a second-generation “Beatlemaniac” thanks to her mom. If you need someone on speed dial for a Beatles pub trivia night, Erin’s your girl.