Lullabot Ideas
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Buzzr Goes Beta
Blog by Jeff RobbinsMay 20, 2010 - 11:01am
Almost 3 years ago, I wrote a article called How Drupal Will Save The World. In that post, I talked about the importance of usability to Drupal. I also outlined how a more easy-to-use version of Drupal could lead to a shift in not only the way that websites are made, but it would also change the people who make them. Easier website creation is the key to changing the demographic of Drupal site builders.
I certainly wasn't the only person to notice that Drupal needed to be easier to use. And over the past 3 years, the Drupal community has made many efforts to improve usability and user interface. Probably the most noticeable user interface changes will be coming with the Drupal 7 release in the next few months.
Building a business
My article didn't really have any action items so much as it laid out several possibilities and some "what if" scenarios. Liza, Matt, and I had been mulling over this idea of improving Drupal usability for a while, unsure how to pursue it, when Liza began talking to Ed Sussman. At the time, Ed was president of Mansueto Digital running FastCompany.com and Inc.com. He came from a more traditional business and entrepreneurial background and he had ideas about how this could be turned into a business – a situation which could provide the financial foundation to keep the concept moving forward and allow a dedicated team really streamline the user experience.
Thus began a 2-year project with lots of user research, usability experimentation, interface wrangling, and basically rethinking Drupal's functionality and user interface from the ground up. Ed eventually left Mansueto and became the CEO of our new company. Lullabot became a co-owner of the company and invested many hours of development, guidance, and experimentation. We also brought in Karen McGrane, a prominent user experience and interaction designer whose resume includes the current New York Times redesign.
Most people don't want Drupal. They just want what Drupal does.
The result of all of this work is Buzzr, a complete reconcepting of Drupal. Buzzr is a user interface which sits on top of Drupal, allowing for easy one-click configuration, drag-and-drop layout changes, and simplified options. It's all Drupal underneath. We've just got a different interface. We flatten Drupal's learning curve by shielding site administrators and end users from Drupal's cockpit-like administrative screens.
Buzzr doesn't do everything that Drupal does, but it can do most things which most users want – and by building on top of Drupal, we've got lots of room for expansion with so many modules and functionality we can incorporate in the future.
Try it out
In case you missed the announcement, Buzzr went into public beta a few weeks ago at DrupalCon. You can visit Buzzr.com and start creating websites today. There is also a white labeled Enterprise Edition so that universities, corporate institutions, and other organizations can create their own customized web systems and give their users the ability to quickly create and edit their own Drupal sites using Buzzr's simplified user interface and hosting solutions.
As with most projects like this, we've got many more ideas and features that we'd like to add in the future. But for the time being, we're excited to have people check out Buzzr and start building some websites.
Update: We've posted a podcast discussion about Buzzr with a lot more information about how the project was built and how it works. If you'd like to find out more about the project, be sure to check out the podcast.

Comments
Cost???
What is the cost for a non-enterprise, single site?
Consulting models
It depends on what you were planning to build to earn that money. My (very brief) look at Buzzr and Drupal Gardens suggests that these will replace only the simplest custom Drupal implementations. So if you were planning to charge $1k for a Drupal install with WYSIWYG, a stock theme, and some CCK / Views work, you're right, you're probably going to see some competition from Buzzr. But then, that's not really a "custom" Drupal implementation anyway.
Most professional Drupal consulting shops can't make a profit on $1k projects; we tend to like projects that are more complex, require development / design teams, and are in the $10k range. Maybe, in this economy, the $5k range. But I doubt either SAAS option will replace those projects. I'm happy to look into reseller options for one or the other, market it as a more viable alternative for any clients who ask me about $1k website projects, and focus my custom development work on higher-end budgets.
And what's wrong with that? Leveraging economies of scale will make the Drupal ecology more efficient. And it'll make consultants focus on their real value-add, instead of getting by as Drupal implementers.
Dave.
buzzr is great BUT...
Buzzr is great i suppose but as someone new to drupal who seeks to develop sites for s living. Won't buzzr be taking the clients money right out of our pockets. Cos if some one can go to buzzr and built a site just like that then where is the place for drupal developers to do that and earn some money!
I agree wih this!
this post is new for me.i dont have drupal.
Congrats! Best wishes to
Congrats! Best wishes to Buzzr. Both Buzzr & Drupal Gardens have alot to offer the Drupal community, by increasing the appetite for Drupal.
Both will make it possible for people to deploy Drupal sites who wouldn't normally. Both will literally be expanding the install base for Drupal. This has immediate benefits to improving the code of Drupal, and also bringing more end-users to the community- who will be potential clients.
So yep, some people will outgrow the Gardens and soon be looking to the community for more development skills when they export out of the garden. And it looks like people can install custom code on Buzzr, so I'm sure there will be opportunities for outside (non Lullabot) developers there too. This is really going to open up alot of doors for creative folks. Keep an eye out for opportunities.
It's all good. I hope to see both projects thrive and grow. There is *alot* of room out there! I've been tending the Gardens during the beta and really enjoying seeing what people are doing with the tools.
Best wishes to the Buzzr team!
buzzr or buggr?
Hello
sorry to say so, but when i firstly saw buzzr video it was great and stunning, but not really finished product,
now, about 2 yerars (?) later, it is also unfinished - i think too complicated, inconsistent - very good ideas mixed with lots of little things that make me (user) angry :)
i'll try to post some specific issues but this is my general opinion afert 1 hour playing with buzzr.
I think that You will have lots of work with cleaning inteface to achieve "Gardens look" and "buzzr power" under one hood :).
Not Drupal 7
Hi Palik,
Catchy headline. But you didn't point out any bugs. If you find any (I'm sure there are some, although we constantly QA), please send us reports at info@buzzr.com.
Our video was one year ago (April, 2009), and the product is a substantially improved version of that shown in the video, now ready for mass scaling. If you liked the user interface on the video, it's the same on Buzzr.com. If you didn't like it, it's still the same.
As Jeff mentioned in his blog post, we are not trying to be Drupal with our interface. We have designed an interface for more ordinary users. A lot of drag and drop, along with a lot of streamlining. We think an organization is able to hand over a template site created with Buzzr to their non-techie managers, and they will be able to create and run a site themselves. We will be publishing case studies that demonstrate just this.
"Gardens look", as you refer to it, is that of Drupal 7. Gardens is Drupal 7. For those who want full Drupal 7, without a new UX aimed at simplification, Gardens is the right choice.
Buzzr is not only streamlined and drag and drop, but it includes a far wider range of modules (streamlined by us) than Gardens. We have many white label clients, running live websites on Buzzr, whose real world needs we are able to successfully accommodate with our platform.
If you have a client, without deep Drupal or technical skills, who you will be turning over a website to for daily administration, than I suggest Buzzr may be the right solution for you. On the other hand, if you are a Drupal developer and will be running a site yourself, Gardens could be right for you, or more likely, just a custom installation of Drupal. We sometime recommend to prospective clients they go with native Drupal and we sometimes recommend Buzzr.
buzzr or bettr ? :)
another headline for You :)
I apologize for my previous comment, maybe it wasn't polite to give negative feedback just in fornt of everyone, but i was a little dissapointed, maybe because Lullabot, for me, is leading Drupal company, with great ideas and vision, and buzzr is not so polished as rest of Your products, it has some problems with dropdown menus, positioning of widgets, it is not 100% idiot-proof (as far as i played with it),
also, i understand that it took hundreds of hours coding all this stuff, and that some of this will eventually go back to Drupal issue queues and pathes and commits, and I am very glad, even if I won't love Buzzr.
i'll post rest of my thoughts and bug reports by mail, good luck and keep being best DruCompany :)
Buzzr vs Drupal Gardens
Can anyone provide a comparison between Buzzr and Drupal Gardens?
As far as I can tell they seem to be very similar if not direct competitors.
Interesting ... but unless
Interesting ... but unless I'm going blind the buzzr site is totally missing price information. Seems like you can get a 60 day "free trial" but then what? What's the cost?
And can I have my own domain name or is this a mysite.buzzr.com thing? Needs more info guys!
Never mind
Found the pricing information tucked away in a PDF (!?) file: http://www.buzzr.com/sites/all/central_images/enterprise_edition/Buzzr_m...
That's enterprise pricing
I'm assuming that 1 site for non enterprise is not going to cost $200 a month. If it is that's an extremely expensive service. Do you guys have info on the cost after 60 days?
re: community edition
Thanks for the clarification on releasing of buzzr code and vendor lock in and obviously for all the great code you do release to the community. Also great to know that Drupal commons will be GPL.
Code and content is exportable
The open source modules underlying Buzzr and all content/files/theme can be exported with a single click. It exports as native Drupal and can quickly be recreated as a Drupal site. We have not yet released all of our UX, though. We probably will in the future as we have donated a dozen or so other important modules created for Buzzr, such as Form Builder and Simple Views.
Congraulations
Congratulations to the Lullabot team!
To answer the question on Drupal Commons - Drupal Commons will be 100% open source, available for download off of D.O. to the community some time this summer.
Vendor
Vendor lock-in...classic!
Note to the previous commenter: Drupal Gardens doesn't seem to have vendor lock-in, as it allows to export data and code.
Crea, Buzzr offers the same
Crea,
Buzzr offers the same export functionality (of both data and code) as Drupal Gardens. You can indeed not download the Buzzr back-end, but neither can you download the Drupal Gardens back-end or the theme builder. They pretty much have the same model.
re: community edition
Somehow it seems unlikely that the code will be released to the public, the new trend in Drupal seems to be monetizing it by placing closed systems on top of it.
Lullabot are now following in the path blazed by Acquia (gardens, commons, etc...) and probably many others will move in the same direction...
Welcome to the future of Drupal where the conferences cost 350 euro+ and the newest and best modules are kept closed and can only be utilized on hosted services.
looks great - but a question: community edition
looks wonderful, but i'm still confused - i see that people can register on your site and set up a site, and i also see a price for the enterprise edition, but is there not a version or tarball of this that's opensourced to the community to download? many of us are likely quite capable of installing without shelling out 200 for setup, or have our own servers so don't need to pay monthly, etc...any insights appreciated!