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1. Article

   January 7, 2025

   AI Chatbots Can't Fix a Bad Website

   … these on websites to help you find information, access help articles, or contact customer service (if you’re lucky). … Generative AI  is a technology that lets you create data and content from a prompt. DaVinci AI Images are an … give to your entities gives the people creating content a guide for what needs to be captured and recorded for your …

2. Article

   August 21, 2024

   Keeping Your Content Types Clear and Organized

   … it's tempting to stick another date field on the  Blog  content type so editors can use it as an event … We want to follow some of the same best practices that guide database normalization. In a database, all the fields … fields out before they made the selection, so there is data in the field, and now it's hidden? What if the data is …

3. Article

   June 26, 2024

   The Art of Jira: Scrum and Kanban

   … to be expected. Powerful tools can look daunting to beginners, and the desire to slow down, take a step back, … waving it around. This is the first in a series of articles on using Jira. Consider it a quick-start guide to using this powerful tool safely and effectively. We …

4. Article

   October 1, 2025

   Artificial Intelligence Will Supercharge Your CMS (Not Replace It)

   … AI operates without organizational context. AI can generate blog posts and answer basic questions, but it has no way to … make decisions based on outdated information, inconsistent guidelines, and an incomplete understanding of your business … However, API-first platforms, designed to share data easily with other tools, allow you to plug in AI …

5. Article

   September 17, 2025

   Building an AI-Powered Project Management System

   … can become more automated and comprehensive. This guide is for project managers with a technical background … project management often involves manual effort in data synthesis and reporting. With AI, we can automate much … and time-tracking integration. We configure these to pull data automatically and format it for your preferred …

6. Article

   September 10, 2025

   Smart AI Integration: Moving Beyond Chatbots and Quick Fixes

   … for closing content gaps based on real performance data and user behavior. Multilingual versions of key … but without proper context, it relies on general training data, and users get generic responses that often miss the … and potential gaps in your content. Those patterns can guide your content strategy, helping you develop resources …

7. Article

   August 13, 2025

   Personalization Pitfalls: Why Your “Smart” Content Feels Dumb

   … staffed for this level of output. Clean, reliable data According to  Contentful , effective personalization depends on zero-party data (shared directly by users), first-party data (collected … narrows the experience can become an obstacle instead of a guide. Why some users reject personalized …

8. Article

   May 27, 2025

   When is Drupal Overkill?

   … between pieces of content. But what if you just need a blog, a photo gallery, or an event calendar? For a single-author blog with straightforward posting requirements, Drupal is … with marketing automation tools Consume data from external sources If so, you won't be …

9. Episode

   October 5, 2023

   Community-Powered Web Standards: Organized Excellence in Design

   … Digital standards: A guide for McGill's website owners and managers … banner system for example. So a lot of our, you know, bio data we've got a really neat tool that was built by Evolving … mm-hmm. Well you think about over time, all of the like articles and events and all of those. Yeah. All that …

10. Article

    May 7, 2025

    The Ins and Outs of Successful Content Migration

    … be easily captured in your organization’s content style guide, and even a post-launch document audit can help you … into a more usable format does wonders, like this table data from a PDF that wouldn’t format easily by copy-paste: … since you revisited your content’s voice, tone, and style guide? Is the content written consistently at an accessible …