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  1. Article

    February 26, 2025

    Sending an Article's Publish Date to Google Analytics

    Sending an Article's Publish Date to Google Analytics … receives lots of search traffic. Some of our top-performing articles are six years old. This is great. It validates our … for analytics. It's harder to create simple reports to see how newer content is doing. If we want to see the top new …

  3. Article

    February 5, 2026

    Content Management Trends: What Changed in 2025 and What Comes Next

    … This past year, one of the biggest changes we saw was how organizations defined "modernization." Instead of only … evolved. Modernization went beyond migrations and redesigns to include strategy, workflow, and governance. The … components. Because of this, teams can publish and create content faster without sacrificing brand and …

  4. Article

    October 23, 2025

    Web Governance for State Agencies: Your Most Underrated Modernization Tool

    … State governments are under constant pressure to modernize. Residents expect digital experiences that work … At its core, web governance is a framework that defines how your digital properties are managed, from … strategic direction and day-to-day execution. 2. Create or update digital policies. Establish …

  5. Article

    May 7, 2025

    The Ins and Outs of Successful Content Migration

    … and a background in journalism. She makes content easy to find while aligning with clients' goals. … But once you’ve got the keys to the new house, how do you start unpacking the boxes? How do you avoid the … may lead to improvement (for example, the option to  create once and publish everywhere ) and efficiencies …

  6. Article

    January 7, 2025

    AI Chatbots Can't Fix a Bad Website

    … and a background in journalism. She makes content easy to find while aligning with clients' goals. … these on websites to help you find information, access help articles, or contact customer service (if you’re lucky). … for a poor user experience and frustrated users. How do chatbots work? Chatbots for websites use …

  7. Episode

    November 16, 2023

    AI in Action: Navigating Generative Tech at Lullabot

    … team of Lullabot experts from various company departments to share their hands-on experiences and insights into how innovative technology influences and enhances our field. … McCabe: Could be. Matt Kleve: I keep reading articles or at least about a month or 2 ago, I kept seeing …

  8. Page

    November 5, 2024

    What is Content Strategy?

    … individually. Anything that conveys meaningful information to people is  content . Content is data. Content is … what to communicate with that information and  how to communicate it. So, what is  content … main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, …

  9. Article

    September 4, 2024

    The Art of Jira: Ticketing Best Practices and the Issue Schema

    … short story. The title is your headline - crisp, clear, and to the point, capturing the issue's essence. It should … should vary from tasks by specifying the who/what/where/how for a particular problem. "Links in related … We need a new "Blog Post" content type to allow editors to create and manage blog content. Request …

  10. Article

    August 21, 2024

    Keeping Your Content Types Clear and Organized

    … management system (CMS) like Drupal. Sometimes, it's easy to answer. Sometimes not. What happens when they are … list of twenty content types, and the content they want to create reasonably fits the definition of three different … We want to make an editor's job as easy as possible. How do we make it easy for them to choose a content type? …