---
title: "Higher Ed: Investing in Technology is Not Enough"
url: "/webinars/investing-technology-not-enough"
type: webinar
date: 2021-09-24
updated: 2021-10-26
---

# Higher Ed: Investing in Technology is Not Enough

#  Higher Ed: Investing in Technology is Not Enough 

  

 [ Watch the Webinar   ](https://vimeo.com/639255645/0115df1fec) 

According to Modern Campus, nearly 70% of students now cite a school’s website as the main influence on their decision-making.

So universities often invest in their website, or network of websites, when they are looking to increase enrollment, improve student retention, and help faculty better do their jobs. This instinct isn't wrong.

But investing in technology is not enough.

This webinar will highlight some of the problems universities run into when they focus solely on technology, and present ways to help mitigate those problems.

### What you will learn:

- Where your web CMS can improve the quality of your student experience, and where it can’t (and what you can do about it).
- Staffing requirements for successful projects and characteristics that make up a healthy web community at your institution.
- Strategies for managing requests from distinct stakeholders and audiences, who may not be aware of each other’s unique needs (and what to do when you have no authority to enforce best practices).

And much more!

##  Webinar Presenters 

###  Kristen Eddy Campbell 

 ![Kristen Eddy Headshot](/sites/default/files/styles/square_120x120/public/2021-09/1554323474939.jpeg?itok=ccW6ymEP) 

Kristen is the Operations Lead for Engagement Applications at Harvard University. She helps connect the dots between business strategy, customer needs, and technical execution.

###  Andrew Berry 

 ![Photo of Andrew Berry, white male wearing a blue button down oxford shirt in front of a gray background.](/sites/default/files/styles/square_120x120/public/2023-06/andrew-berry.jpg?itok=ybszTyFs) 

 Andrew Berry is an architect and developer who works at the intersection of business and technology.

 [  More about Andrew   ](/about/andrew-berry) 

###  Darren Petersen 

 ![Darren Petersen wearing a blue button down shirt with white polka dots in front of a gray background](/sites/default/files/styles/square_120x120/public/2023-06/darren-petersen.jpg?itok=gkpt08k6) 

 Director of Projects with expertise in enterprise-level Drupal projects.

 [  More about Darren   ](/about/darren-petersen) 

 Published in:

- [  Digital & Content Strategy   ](/topics/content-strategy)
- [  Technical Project Management   ](/topics/project-management)