---
title: "Noz Urbina Explains Adaptive Content"
url: "/podcasts/insert-content-here/noz-urbina-explains-adaptive-content"
type: episode
date: 2015-05-01
updated: 2015-05-01
---

# Noz Urbina Explains Adaptive Content

#  Noz Urbina Explains Adaptive Content 

  

*Podcast episode player*

In this episode, Jeff Eaton talks to Content Strategist Noz Urbina about *Adaptive Content* and the changing face of customer engagement. What does "omni-channel" mean? Is it more than a buzzword? What steps can organizations take to prepare for it? Spoiler Alert: It all relies on well-modeled content… Along the way, they discuss the storied history of structured content, the challenge of effective content personalization, and the existential horror of old-school WYSIWYG editors.

Insert Content Here listeners can also receive a **10% discount** on Noz Urbina's upcoming [Adaptive Content Modeling](https://urbinaconsulting.com/events/content-personalisation-workshop-adaptive-content-modelling/) workshop! Just sign up with the discount code ICH10.

##  Mentioned in this Episode 

- [  Urbina Consulting   ](http://urbinaconsulting.com)
- [  May Content Modeling Workshops   ](http://urbinaconsulting.com/events/content-personalisation-workshop-adaptive-content-modelling/)
- [  The Content Strategy Book   ](http://thecontentstrategybook.com)
- [  Noz Urbina on Twitter   ](https://twitter.com/nozurbina)

 Published in:

- [  Digital & Content Strategy   ](/topics/content-strategy)