--- title: "Syfy" url: "/our-work/syfy" type: case_study date: 2017-08-15 updated: 2023-05-25 --- # Syfy Syfy # Creating an Out of This World Experience for Science Fiction Fans [ View the site ](http://www.syfy.com) ![A field of distant stars.](/sites/default/files/styles/promo_medium/public/syfy_hero.jpg.webp?itok=SvHU6ufz "syfy_hero.jpg") Syfy.com was in need of a redesign to deliver a scalable, cinematic full-screen experience that would look great on any device and be commensurate with their original content. Following a successful launch, they were then ready to grow their science fiction user-base, so they decided to merge Blastr.com and Syfy.com. This required an entire redesign that needed to be completed within a six-month timeframe. Service areas - [ Development ](/services/development) - [ Design ](/services/design) [ See all project services ](#services) ![SYFY WIRE on devices](/sites/default/files/styles/wide_xs/public/assets/2017-11/device_right_-_angled2x.jpg.webp?itok=V11tqHUN "device_right_-_angled2x.jpg") ## Redesigning Syfy.com for all devices While Syfy was busy creating compelling new worlds with their lineup of shows, their website was worlds behind. It was not responsive, not beautiful, and, in the words of Matthew Chiavelli, VP of Digital Media and Strategy, "put together with duct tape and baling wire." Our team was instrumental in translating a beautiful set of desktop mocks into a living, breathing, mobile-friendly website with a scalable video player that gives users a full cinematic experience on every device. [Embedded Video](http://www.lullabot.com/media/oembed?url=https%3A//vimeo.com/126985669&max_width=0&max_height=0&hash=MocUp9pxOTnaAcrZTEav63AjV3zmM2hwHLBNp4A7BBw) ## Science Fiction Fans Love Their Syfy A couple of years after the newly redesigned Syfy.com was launched, the team was ready to expand its user base. Science fiction fans used to flock to Syfy’s Blastr.com for news and features and to Syfy.com to learn about the network’s TV shows and movies. We partnered with Syfy once again to successfully merge Blastr.com with Syfy.com to create SYFY WIRE, a web experience that allows fans to access all the content and shows they love in one place. ![SYFY WIRE multiscreen view](/sites/default/files/styles/wide_xs/public/assets/2017-11/multi-screen_a2x.jpg.webp?itok=kri6CHbB "multi-screen_a2x.jpg") ## Merging Content from Two Drupal 7 Websites Migrating data from Blastr.com to Syfy.com (both Drupal 7) provided an opportunity to refine and adjust the underlying content model to meet the needs of the client and their editorial team. We implemented several custom migration features that transformed years of published site content into a more streamlined format by merging content types, cleaning up old data, etc. ## New Design for a Broader User-Base We implemented a fresh new design for Syfy fans, bringing relevant shows and movies from the Syfy channel’s lineup alongside vibrant articles written by former Blastr.com staff. By combining the content of both sites, it’s now easier to expose show content on articles and to list relevant articles on various show pages. ## Visitors Galore! SYFY WIRE gave Syfy a much larger user base with more relevant content, and traffic soared during ComicCon, exceeding Syfy’s wildest predictions! ![SYFY WIRE on mobile](/sites/default/files/styles/wide_xs/public/assets/2017-11/mobile_screens2x.jpg.webp?itok=p9T2RGKa "mobile_screens2x.jpg") ![SYFY WIRE on multiple devices](/sites/default/files/styles/wide_xs/public/assets/2017-11/syfy-multiple_devices.jpg.webp?itok=awLOyO9L "syfy-multiple_devices.jpg") > I think the new Syfy.com is one of the best television websites out there right now. It serves our content in a way that is unique to us. It makes it feel big and aspirational. > > Matt Krueger, Senior Digital Creative Director, Syfy + Blastr ## Project credits The following people contributed to the success of this project. - Chris Albrecht Senior Technical Project Manager - Helena McCabe Technical Account Executive - James Sansbury Director of Product, Tugboat - Mike Herchel Former Senior Front-end Developer at Lullabot - Wes Ruvalcaba Former Senior Front-end Developer ## Services We provided the following kinds of services to help this project succeed. - Drupal Development - Drupal Site Building - Front-end Development - UX & Design You must have JavaScript enabled to use this form. ## Get in touch with us ### Tell us about your project. We'd love to hear from you! First Name Last Name Your email address Your organization How you heard about us Tell us more Leave this field blank