--- title: "Spredfast" url: "/our-work/spredfast" type: case_study date: 2017-08-15 updated: 2023-05-25 --- # Spredfast Spredfast # Showcasing ‘Smart Social’ for Technology's Biggest Event [ View the site ](https://www.spredfast.com/) ![A crowd watches a rock concert with projected social media screens on either side of the stage](/sites/default/files/styles/promo_medium/public/spredfast-hero-echo-lima.jpg.webp?itok=Hs7qYSkj "spredfast-hero-echo-lima.jpg") Spredfast needed a partner who could team up with their own talented digital and design teams to execute on their vision for a clearer, faster; responsive site that improves lead generation for their sales team. And they needed to achieve this vision in just four months in order to make the most of their biggest sales event each year, SXSW. Service areas - [ Strategy ](/services/strategy) - [ Development ](/services/development) - [ Design ](/services/design) [ See all project services ](#services) ![Mockups for Spredfast.com](/sites/default/files/styles/wide_xs/public/assets/2017-08/spredfast-mockup-tango.6756ab846aec.jpg.webp?itok=G2p1kJio "spredfast-mockup-tango.6756ab846aec.jpg") In order to balance the scope of the project and aggressive launch in time for SXSW, we worked with Spredfast as one team, sharing vision and responsibility in both design and development. We conducted rapid research and then dove in together in workshops focused on understanding and prioritizing their customers’ and potential customers’ needs along with the needs of the Spredfast sales and business teams. This early work happened over a period of just a couple of weeks and resulted in the wireframes that became the foundation for the new design system. ![Spredfast Wireframes](/sites/default/files/styles/wide_xs/public/assets/2017-08/spredfast-wireframes-tango.634ef23bf54c.jpg.webp?itok=jT2cwKmc "spredfast-wireframes-tango.634ef23bf54c.jpg") ![Site Statistics](/sites/default/files/styles/wide_xs/public/assets/2017-09/spredfast-stats2x.jpg.webp?itok=eXNaFDaL "spredfast-stats2x.jpg") The result of the workshopping was a clear vision for the project and the new website. This clear vision allowed our designers and the designers at Spredfast to work together and focus on a smaller set of high priority page types while creating a style guide to define the broader design system. This style guide provided the system and rules to guide all other page types for development. ![Spredfast Style Guide](/sites/default/files/styles/wide_xs/public/assets/2017-08/spredfast-styleguide-tango.07e6a299d879.jpg.webp?itok=sftFSyjG "spredfast-styleguide-tango.07e6a299d879.jpg") Examples from the Style Guide produced for the new Spredfast.com Despite the breakneck pace, the site launched on schedule with an incredibly immersive user experience. Although the star of the show is the Spredfast platform, the new site also tells the Spredfast story through its customers, highlighting the product in action amongst the brands that use it. Engaging content has taken the forefront, replacing static content descriptions and traditional calls to action. Because when your brand defined “Smart Social,” your website should embody that too. > With Spredfast and Lullabot's forces combined, we’re incredibly proud of what we accomplished. We enjoyed working alongside such a talented, committed partner, and the results certainly speak for themselves. > > Heather Hildebrand, Director of Digital Marketing, Spredfast Inc. ## Project credits The following people contributed to the success of this project. - Darren Petersen VP of Projects - Greg Dunlap Former Director of Strategy - Jared Ponchot CCO - Jen Witkowski Associate Design Director - Maggie Griner Senior UX Designer - Marissa Epstein Senior UX Strategist - Matt Robison Content Writer & Strategist ## Services We provided the following kinds of services to help this project succeed. - Digital & Content Strategy - Front-end Development - Technical Project Management - UX & Design You must have JavaScript enabled to use this form. ## Get in touch with us ### Tell us about your project. We'd love to hear from you! First Name Last Name Your email address Your organization How you heard about us Tell us more Leave this field blank