---
title: "The NAMM Foundation"
url: "/our-work/namm-foundation"
type: case_study
date: 2017-08-15
updated: 2023-05-25
---

# The NAMM Foundation

The NAMM Foundation

#  A Purpose-Driven Redesign Celebrating Music Education 

 [ View the site   ](http://www.nammfoundation.org/) 

                ![Acoustic guitar players, one teaching one learning. ](/sites/default/files/styles/promo_medium/public/namm_hero2.jpg.webp?itok=fJ_YuyBE "namm_hero2.jpg")  

 The NAMM Foundation is a non-profit organization full of dedicated staff and volunteers that work hard to promote the intrinsic value of music and music education. It's a fantastic cause and wonderful organization that does a lot of inspiring things in communities all across the United States.

 Service areas

- [  Strategy   ](/services/strategy)
- [  Development   ](/services/development)
- [  Design   ](/services/design)
 
 [  See all project services   ](#services) 

   

   

 ![NAMM website mockup](/sites/default/files/styles/wide_xs/public/assets/2017-08/namm-full-mockup-2194.3320755bf71f.jpg.webp?itok=p-v1lorW "namm-full-mockup-2194.3320755bf71f.jpg")

We headed out to sunny Carlsbad, California to spend a week with the NAMM team, learning the ins and outs of their organization, their content, and the people they serve. The result of the work was a number of lightweight tools to help inspire, evaluate, and focus our design ideas.

   

   

 ![Card-sorting onsite at NAMM](/sites/default/files/styles/wide_xs/public/assets/2017-08/namm-onsite-2194.798ea18360df.jpg.webp?itok=SvgCh773 "namm-onsite-2194.798ea18360df.jpg")

 ![Jazz albums](/sites/default/files/styles/max_900/public/assets/2017-08/namm-album.d5fc06af34f0.jpg.webp?itok=RUAV0vRE "namm-album.d5fc06af34f0.jpg")

During our brand research we realized that Herbie Hancock's blue note jazz albums from the mid 20th century seemed to really fit the words we were using to describe the NAMM Foundation’s brand. We created a style tile that applied this visual language to example components and messaging for the NAMM Foundation website.

   

   

 ![NAMM Website Mobile Mockup](/sites/default/files/styles/wide_xs/public/assets/2017-08/four-in-one-namm.jpg.webp?itok=-eJqofef "four-in-one-namm.jpg")

   

   
   
 ![NAMM Mockup on an iPad](/sites/default/files/styles/wide_xs/public/assets/2017-08/namm-ipad-2194.befd32372806.png.webp?itok=OBxTiF1m "namm-ipad-2194.befd32372806.png")

 

 

##  Project credits 

 The following people contributed to the success of this project.

- Darren Petersen
    
     VP of Projects
- David Burns
    
     VP of Extended Support
- Greg Dunlap
    
     Former Director of Strategy
- Jared Ponchot
    
     CCO
- Jeff Eaton
    
     Former Senior Digital Strategist
- Jen Witkowski
    
     Associate Design Director
- Jerad Bitner
    
     Lead Technical Project Manager
- Juan Olalla Olmo
    
     Former Senior Developer
- Maggie Griner
    
     Senior UX Designer
- Matthew Tift
    
     Lead Engineer
- Mike Herchel
    
     Former Senior Front-end Developer at Lullabot
- Sally Young
    
     Senior DevOps Engineer
- Sean Lange
    
     Director of Talent Development

 <a class="visually-hidden" name="services">Anchor to move to the services section</a>##  Services 

 We provided the following kinds of services to help this project succeed.

- Digital &amp; Content Strategy
- Drupal Development
- Front-end Development
- UI Design
- UX &amp; Design

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