Doug Gottlieb first approached Lullabot while he was working at Rolling Stone Magazine. He came with a vision: a large multisite installation of a conglomerate of sites. He recognized the incredible inefficiencies in separately maintaining dozens of websites with little or no relationship to each other, each having completely different code and systems.

Though the idea didn't take at Rolling Stone, Doug returned to us several months later with a different spin on the same goal: Develop a system for maintaining and launching websites for the entire stable of artists for Sony BMG Records. Besides a shared codebase, the new sites would have a distinct advantage over their predecessors: community content.

Forums are the most common aspect of community website, but Sony wanted more: content rating, friend lists, photo sharing, video upload and manipulation, contests, and direct communication between band members and fans. The new websites provided a central location for fans to join, share, and collaborate, providing large amounts of content that couldn't be matched by editors and band members.

See the links below for sites currently launched on the multisite platform.