Announcing Lullabot's short URL site: lb.cm
URL shorteners are the bane of the internet. However, for those of us who use Twitter on a regular basis, you know that 140 characters can be limiting. URLs can theoretically be 2,000 characters or more, but most are in the 40 to 80 character range. That's almost half your tweet! So we use URL shorteners to not only shorten the URLs, but (in the case of some services like Bit.ly) to track clicks and get statistics about who clicked on these short URLs.
The problem, however, with the popular URL services is that the more that they are used, the longer their URLs get. Both Bit.ly and Tiny.cc are up to 6 characters in their autogenerated URL paths. Add in the URL protocol (http://), the hostname (bit.ly) and the initial slash, and you've got minimum 20 character URLs.
So why use someone else's short URL service, when you can create your own, branded, shorter short URL service with URLs like lb.cm/a or jen.cm/j? A branded URL shortener can also be a sign of prestige or add a layer of trust. For instance, Flickr's URL shortener, flic.kr only links to Flickr photos. When you click on a flic.kr URL, you know what you're going to get. Google has a similar service with goo.gl and WordPress has recently launched wp.me. Even if you open it up for the public to use, as we have with lb.cm, there's just a certain geek prestige in having your own URL shortener.
Why Drupal?
So why use Drupal as a URL shortener? There are several single-purpose stand-alone Open Source URL shorteners out there already. And Drupal is sometimes criticized as being big and slow. URL shorteners need to be small and fast. On the other hand, we're not really expecting bit.ly-level traffic here, are we? Maybe we can consider Drupal. read more »