Simon Hobbs (aka "sime") talks about the evolution of his Drupal shop Em Space based in Melbourne, Australia. Specifically, he talks about the shifts in job descriptions and challenges of running a small Drupal development shop. He also talks about the most crucial time of any Drupal project, which he sees as the beginning while the information architecture and module selection decisions are happening. He also talks about some of the crossroads that he's facing of where to focus the energy and growth of his company.