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  1. Twenty Years of Lullabot

    … from the start, was a company that wrote things down—blog posts, documentation, training curricula, books. The … with clients like Martha Stewart and the NBA. Here I was among people I considered heroes, being … Karen Stevenson , the author of Content Construction Kit (CCK) , who would eventually …

  2. Artificial Intelligence Will Supercharge Your CMS (Not Replace It)

    … With AI chatbots and content generators available at every turn, it's natural to … AI operates without organizational context. AI can generate blog posts and answer basic questions, but it has no way to … content management to work more effectively with AI tools. Here's what that looks like in practice: AI handles …

  3. What It Means to Shift Left on Accessibility and How to Do It Right

    … Robison Matt is a former content writer and strategist at Lullabot. … left,” you set the entire project up for success. Here are key accessibility considerations when designing a … problems for a website. Errors compound as they insert text, media, and other documents. Some common …

  4. Sending an Article's Publish Date to Google Analytics

    … Robison Matt is a former content writer and strategist at Lullabot. … receives lots of search traffic. Some of our top-performing articles are six years old. This is great. It validates our … "publish date" in the data it collects by default. Here's how we added it. Google Tag Manager and the …

  5. AI Chatbots Can't Fix a Bad Website

    … Schroeder Erin is a senior content strategist at Lullabot with a rare combination of … these on websites to help you find information, access help articles, or contact customer service (if you’re lucky). … and serve up.  “If” is the operative word here. Here’s a more palatable (no pun intended) …

  6. What Belongs On Your Homepage?

    … Robison Matt is a former content writer and strategist at Lullabot. … ideas to kickstart your workshops, research, and testing, here are some things you might want to consider for your … of the types of content your website contains. Teasers for articles. Upcoming events. Contact information. …

  7. Keeping Your Content Types Clear and Organized

    Keeping Your Content Types Clear and Organized … ,  prototyping , and more in other places. Here, we want to focus on making sure your content types are … it's tempting to stick another date field on the  Blog  content type so editors can use it as an event …

  8. Governance Without Authority: How to Align Agencies Across a Statewide Digital Platform

    … tales. Focus on departments with straightforward content needs and enthusiastic teams. This … projects only to hear "We haven't told anybody you're here yet" or "We're not sure who manages that site." These … for "existing relationships," "team enthusiasm," and "content complexity." Focus on calls most likely to go well, …

  9. 10 Things CIOs Should Know Before Launching a Website RFP

    … (or failure) of the platform for years to come. Here are some tips to get it right before you send it out to … Constituent experience AI-driven search and content delivery You don't have to tackle … worse). Build discovery into the RFP: Content audits and analyses User research and …

  10. The Benefits of Structured Content

    … A separate date field on an article means that articles can be sorted by date . A separate author field … that field. This offers maximum flexibility. Editors can insert an author image, a byline, and the date of the … be hindered because the system cannot decide how to display blog posts based on the content's meaning. It can't know to …